There's the male model gimmick, of course, like Rick Martel in the early 1990s, but there are also a growing number of actual male models who wrestle. Asae Lyas, 5'7", 152#, models semiprofessionally in Paris by day and wrestles for Fédération Française de Catch Professionnel by night.
Asae struts his stuff in this eye-candy-vs-eye-candy match from earlier this month against crowd-pleasing masked man Sēñzā Völtō ("faceless"). The ref too would look right at home on the cover of Vogue Hommes. Clearly Asae is still learning the ropes, but he wears those Bad Boy trunks like butter. (Mes remerciements à Beaury Mathieu pour la vidéo.)